Murdoch to Journal: More Hotties
Sherman Oaks, California
I almost confused this morning’s Wall Street Journal with an issue of Maxim.
The top of the front page contains a teaser for a story about the lack of diversity among runway models (illustrated with photo of, yes, models) and a teaser for an article about whether attending Super Bowl parties is trendier than attending the Super Bowl (illustrated with photo of singer and her cleavage).
A story about the French rogue trader jumps to Page A12, where it is illustrated by a photograph of a French con man, quoted in the piece for color, standing next to his girlfriend, a former Miss France whose thoughts on European index fund hedges were not recorded.
Page B1 offers up the teased story about how fashion models tend to be thin, young, white and blond. The color photo dominating the page shows six models, each virtually identical. The story jumps to Page B2, with a photo of Kate Moss and several black amateur models.
The Money & Investing section -- which you'd think might be free of the eye candy -- starts with a tease on the top of C1 that includes a photo of Victoria's Secret model Adriana Lima. The photo’s reprinted larger on Page C12. Has something to do with Super Bowl advertising.
That’s all a warmup for the Weekend Journal section, which includes photos of actress Kyra Sedgwick, actress Eva Longoria Parker, actress Brooke Shields (in a review headlined “Sex and the Office”), Cleavage Singer Woman from Page A1, singer Ashlee Simpson, and a photo of random party girls at a Las Vegas nightclub. Even the black-and-white etching of Jane Fonda on Page W11 looks fetching.
I'm not complaining. I'm noticing.
Maybe Pinch Sulzberger will counter by filling the New York Times with photos of Dana Perino and Huma Abedin.