Monday, January 21, 2008

Election Ads: "The Bear"

Sherman Oaks, California

Once upon a time, presidential campaign commercials were about ideas. The candidates took firm stands on controversial issues and treated voters like adults. At the end of the commercial, you may not have agreed with the candidate, but you knew where he stood and you respected his principled stand.

No, I don’t think it was ever like that, either.

But this commercial came close. “The Bear” addressed with clarity the most important issue of its time. The spot is about a philosophy; it’s not a laundry list of proposed government giveaways like today’s commercials.

The ad is about an idea. The last line hovers in the air, seemingly incongruent, forcing you to think about what you’ve seen. Whether you agree with the candidate or not, you understand what position he’s taking and, more importantly, why. All in thirty seconds.

Those were the days.

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1 Comments:

Blogger Tom Salemi said...

No way.

Bear control should be a state issue.

2:53 AM  

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